GEMEINSAM SIND WIR STARK

GEMEINSAM SIND WIR STARK

About us

EDI Einkaufsgemeinschaft Deutscher Impulshandel AG (EDI AG) centralizes, bundles and digitizes the purchasing of impulse trading in the non-organized retail sector with a specially developed IT platform (CRM & the intuitive B2B online store and further developed ERP) as well as its own warehouse and delivery logistics.

EDI AG was founded in Berlin on March 27, 2015. The first digital test phase with 30 POS partners began in 2020 and was successfully completed at the end of 2023. It is currently the only buying group in the impulse sector in non-organized retail in Germany. This includes “Spätis”, kiosks, bakeries, specialist beverage stores and fast food restaurants.

By centrally bundling the purchasing of POS retailers in the largest urban market in the EU (Berlin), the company also negotiates purchasing conditions as well as distribution and marketing conditions directly with the industry. The purchasing benefits provide retailers with considerable added value without additional effort and expense, and payment terms of up to 90 days further increase the added value for POS partners.

EDI AG is paving the way for digital change and digital transformation as well as the automation of processes in the impulse segment. This is made possible through the applications developed in-house, which streamline and optimize the ordering processes of POS retailers and lead to high cost savings. In addition, the EDI software applications have a significant impact on the efficiency of EDI AG’s work processes, which also lead to enormous cost savings and are therefore positively reflected in the calculation of selling prices to our POS partners, while at the same time significantly increasing added value.

EDI AG guarantees an availability of goods of more than 99% and a deliverability of more than 99%. Our own delivery logistics and warehousing guarantees reliable supply of goods within 24 hours.

Since fall 2023, EDI AG has been providing comprehensive data for key account management (KAM) for sales and efficiency management with its specially developed CRM system (real-time & mobile). The aim is to significantly increase sales growth by increasing the depth of the product range at each POS. This leads to higher purchase volumes from manufacturers and, in turn, to better purchasing conditions in order to significantly increase the added value of our POS partners.

Administration and committees

The supporters of this concept have all worked for many years as entrepreneurs, consultants, lobbyists, managers, bankers and lawyers.

This enabled us to incorporate well-founded core competencies and experience as well as extensive contacts both in the organized trading sector (nationwide) and with future trading partners from the non-organized trading sector (in the first step in Berlin, the largest urban market in the EU) into our business model

Thomas Traboulsi
CEO

Entrepreneur

Frank Maier
CPO (designated)

Graduate Business Economist

Oliver Girrbach
Chairman of the Supervisory Board

Lawyer

Natalia Dyrr
Deputy
Chairwoman of the Supervisory Board

Graduate Business Economist

Bülent Bozdag
Supervisory Board

Group Director Retail & Commercial at Isbank AG in Frankfurt/Main (responsible for the whole of Europe, with power of attorney)

Developers and supporters

Thomas Traboulsi
Entrepreneur

for more than 30 years with sound commercial core competencies in the organized and non-organized trading sector

Anna Donets
Graduate Business Economist​

Over 15 years as an experienced entrepreneur with sound commercial core competence

André Franell
Graduate Business Economist​

Entrepreneur, for more than 25 years with sound commercial core competencies

Wolf-Dieter Gießmann ✝
Graduate Business Economist​

Over 30 years of experience as a management consultant and interim manager with sound commercial core competencies in the retail sector

Nils Busch-Petersen
Lawyer

Managing Director of Handelsverband Berlin-Brandenburg e.V.

Tobias Tuchlenski
Diplom-Betriebswirt

Managing Director of KAISERS TENGELMANN Berlin/Brandenburg (2002 - 2017).'Member of the Executive Committee of Handelsverband Berlin-Brandenburg e.V. (since 2010).


Our special thanks go to our POS partners.

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